Donor RETENTION
• First priority
• Maintain Top of the Mind Awareness (TOMA)
• Targets the person who has already invested in you
Donor DEVELOPMENT
• Continue to educate about the mission of the organization
• Your donor learns about the successes and continuing needs of your organization
Donor RECRUITMENT
• Prospecting
• Identify similar groups of people or businesses that have an affinity for your organization
Don't forget to provide an opportunity for people to contribute to your cause! That remains consistent whether you are trying to retain donors, recruit donors or develop donors.
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