10 Essential Blogging Tools

Add these tools to grow your blog readership
By John Jantsch
Founder of Duct Tape Marketing

So, you finally decided to take the blog leap. You heard all about the marketing and search benefits, so you stepped up to the plate and signed up for a TypePad, MovableType or WordPress blog software package. Now you're a blogger. (At The Printers, inc., we use Blogger, a Google product.)

What next? Add the 10 essential blogging tools listed below and you will be well on your way to creating and promoting a blog that is also a powerful marketing tool. I'll explain the use of the tool and offer some suggestions, including the tools I use on my own blogs.

Feed reader

The best way to learn about blogs and blogging is to read or at least scan lots of blogs. One of the wonders of blogs is that you can have every new post from every blog you want to read delivered to your desktop or to online location so you can easily read and scan the posts of many blogs in a very short time. Newsgator is a good online choice and also has a version that integrates with Microsoft Outlook. I use a free online service know as Bloglines.

Subscriber center

You need to make it easy for your blog visitors to subscribe to your blog's RSS feed - so they can read your blog in their favourite feed reader. The best way to do this is to go to FeedBurner and burn your own RSS feed there and use the tools they provide to set up automatic subscriber links. That way people who want to use Bloglines, Google Reader, MyYahoo or Pluck can click on one button to subscribe. Tech types can figure this out on their own but the buttons make it easy for anyone to figure out. You might also look at a free add-on called Add This. It creates a one button subscribe feature.

Side note - subscribe to each of these yourself and you will force some blog spiders (a search engine's robot that patrols the web for new content) to visit your site.

Email subscription option

A lot of people will never get the whole feed thing, but everyone gets email. Create a way for people to subscribe by giving you their email address - they will simply receive your blog posts like an email message. FeedBurner offers this service for free. FeedBlitz is another option or, if you already have an autoresponder email list service, they may offer this service. AWeber offers this and helps me integrate these blog email subscribers into my other mailing lists.

Blog and RSS directories

There are hundreds of blog and RSS directories, and getting listed in many can be a good thing. I use a piece of software called RSS Submit, but you can also visit Robin Goode's frequently updated list and submit your blog and feed by hand.

Hint: subscribe to the RSS feed he offers and you will be notified when new directories are added.

Ping service

Pinging is a term used for letting the various blog and RSS directories know when you have posted new content. Again, FeedBurner offers this as an automatic option called PingShot and you should activate it. PingGoat and Ping O Matic are other options, but they require that you visit and update your record each time you post new content.

Bookmark manager

As you surf around the web or hop from blog to blog, you may find sites that you want to point out to your readers. Online bookmark managers allow you to bookmark and categorize web and blog pages as you collect them and are a great tool for managing all of the stuff you find on the web. I use del.icio.us but BlinkList does a fine job as well.

Blog stats

I like to track a few key stats in real time because it shows what other blogs might be linking to you or posting about your blog. A lot of people just like to track this kind of thing for fun and frequently visit sites like Technorati. I like to track it for networking opportunities. I use a tool called MyBlogLog because it allows me to see where traffic is coming from but also tracks what links on my blog visitors are clicking on. It's amazing how this data can help you write more effectively.

Desktop posting

With most blog software you must go online and post using a set of tools provided by the blog software. Many bloggers like to use a desktop application to create and submit their posts as it gives them some extra tools and allows them to more easily integrate content and files on their computer.

I use w.bloggar but also like Performancing, with the Firefox extension, Windows Live Writer and ecto (mac folks).

Tell a friend script

My blog software has a feature that allows a reader to click, link and send the post to a friend. This tactic brings me lots of readers. You might try looking here for some simple scripts that do that same.

Republish feed headlines

The ability to republish your blog posts on other web page, sites you own or sites of strategic partners is a great way to expose folks to your blog content. One more time, we turn to FeedBurner for a painless way to republish your blog post to any web page you choose with something they call BuzzBoost.

About the Author:

John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide published by Thomas Nelson. He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting http://www.ducttapemarketing.com.

It's Vacation Time

Take a vacation, for your health's sake
By Alina Tugend

Gas prices are going up, the economy is going down, and it seems hard to justify a vacation when many of us are glad just to have jobs. But now, more than ever, we need to take a break — a real break, not just a long weekend — from our stressed-out lives.

But, it turns out, even before the downturn, a lot of Americans were working through their vacation time, taking fewer and shorter holidays.

Well, vacations are not simply a luxury. There is increasing evidence that they really are necessary for good health.

Using information from the Framingham Heart Study, which started in 1948, researchers looked at questionnaires women in the study had filled out over 20 years about how often they took vacations. Those women who took a vacation once every six years or less were almost eight times more likely to develop coronary heart disease or have a heart attack than those who took at least two vacations a year, said Elaine Eaker, a co-author of the study and president of Eaker Epidemiology Enterprises, a private research company.

The study, published in 1992, was controlled for other factors like obesity, diabetes, smoking and income, Eaker said, and the findings have been substantiated in follow-up research.

"It shows how the body reacts to a lifestyle of stress," she said. "This is real evidence that vacations are important to your physical health."

Another study, published in 2000, looked at 12,000 men over nine years who were at high risk for coronary heart disease. Those who failed to take annual vacations had a 21% higher risk of death from all causes and were 32% more likely to die of a heart attack.

The trick, these days when going on vacation, is not only to physically remove yourself from your normal routine, but mentally as well. Checking your BlackBerry every few hours or rushing to the nearest Internet café doesn't cut it.

For 10 years, the Faculty of Management at Tel Aviv University has conducted a study looking at what is called "respite effects," which measure relief from job stress before, during and after vacations.

Professor Dov Eden, an organizational psychologist who has conducted the study, found that those who are electronically hooked up to their office, even if they are lying on the Riviera, are less likely to receive the real benefits of a vacation and more likely to burn out. Here's one trick. My neighbor Mark had a colleague who was a workaholic. But when he went on vacation, he made sure to go where there was no cellphone or Internet service.

Edited from Vacations Are Good for You, Medically Speaking, New York Times, June 7, 2008. For the full article go to

http://travel.nytimes.com/2008/06/07/business/yourmoney/07shortcuts.html
(if it is still online).

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For your information-

The Printers, inc. will be on vacation the week of the 4th of July. We will be closed from Monday, June 30 through Monday, July 7, 2008. We will reopen on Tuesday, July 8th at 8:00 am.

Carol (without her Blackberry) and I (sans laptop) will be away from it all camping and hiking at Gooseberry Falls State Park on the north shore of Lake Superior. We'll post some pictures in future blogs!

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