Why?
- They cost you LESS to produce and give you great exposure.
- Postcards are a great marketing tool for businesses, individuals (i.e. elections, sales), you name it.
- Immediate impact - no envelope to open; they HAVE to see your message.
- Get them to call you! Give them the info; don't get too detailed; be visual; grab them; make them an offer. The card generates the lead but you must finalize the deal/close the sale when they respond.
- Present customers first. They know you; they already have a relationship with you; they like you.
- Seize the opportunity to introduce other products or services. Expand their commitment (loyalty) to your business. It is easier for you to generate new sales with current customers than get new customers in your door. Spend most of your effort with those you already know.
What's next?
- SEAL THE DEAL!
- Be prepared for questions.
- Take care of their needs.
- Fulfill your promises.
- Can't close the deal when they call? Then follow up. If at first you don't succeed, try, try again!
Postcards Work!
